2023 Jeep Wrangler Rubicon: Celebrating 20 Years of Rubicon with Special Editions

It is hard to think of the Jeep Wrangler without also thinking of the name Rubicon. Rubicon, the trail, and the most-capable trim on the Jeep Wrangler line go together like peanut butter and jelly, but it was not that long ago that a small group of rouge engineers in the halls of Jeep had to spend their own money to get the project off the ground.

Thanks to that group dubbed the “Lunatic Fringe” we have had 20 years of the Rubicon model which now makes up 25% of all Wrangler sales. Clearly, there was a desire in the marketplace for more capability from the Wrangler.

Today the order banks opened for a small batch of commemorative models celebrating the anniversary with some special additions to pay homage to the history of the nameplate.

The following is from the Jeep press release:

Rubicon electrified

The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary, based on the Rubicon 4xe model and powered by a 375-horsepower 470-lb.-ft. plug-in hybrid (PHEV) powertrain, delivers 21 miles of all-electric range and a nearly silent off-road experience. Bolstering the lineup of the Wrangler 4xe, America’s best-selling plug-in hybrid, the extensive equipment list of the Wrangler Rubicon 4xe 20th Anniversary special edition includes:

New interpretation of the iconic Jeep brand seven-slot grille
20th Anniversary hood decals in electric blue theme
20th Anniversary swing gate plaque
20th Anniversary shifter medallion
Half-inch suspension lift delivering:
- 32 inches water fording (+ 0.5 inch)
- 11.2 inches ground clearance (+ 0.4 inch)
Triple hoop grille guard
Steel bumpers (winch-capable front)
33-inch BFGoodrich All-Terrain T/A KO2 tires
17-by-7.5-inch beadlock-capable wheels
83-piece tool kit with canvas bag
Integrated front off-road camera
Heavy-duty steel rock sliders
Gorilla glass windshield
Unique red-and-black leather seats
Red leather-wrapped instrument panel bolster
Auxiliary switches
All-weather slush mats

392 cubic inches + 20 years of Rubicon

The 2023 Jeep Wrangler Rubicon 392 20th Anniversary, based on the Rubicon 392 model and powered by a 470-horsepower 470-lb.-ft. V8, accelerates from 0-60 mph in 4.5 seconds and through the quarter mile in 13.0 seconds, making it the quickest, fastest and most powerful Wrangler. The Rubicon 392 20th Anniversary’s long list of special-edition content includes:

Xtreme Recon Package
- 35-inch BFGoodrich All-Terrain T/A KO2 tires
- 17-by-8-inch beadlock-capable wheels
- 4.56 rear axle ratio
- Hinge-gate reinforcement by Mopar
- Jack spacer by Mopar
- Tire relocation kit by Mopar
- Wheel flare extensions
New interpretation of the iconic Jeep brand seven-slot grille
20th Anniversary hood decals in 392 bronze theme
20th Anniversary swing gate plaque
20th Anniversary shifter medallion
Half-inch suspension lift delivering:
- 34.5 inches water fording (+ 0.9 inch)
- 11.6 inches ground clearance (+ 0.5 inch)
On-board air compressor
Triple hoop grille guard
Steel bumpers (winch-capable front)
83-piece tool kit with canvas bag
Heavy-duty steel rock sliders
Integrated front off-road camera
Gorilla glass windshield
Unique red-and-black leather seats
Red leather-wrapped instrument panel bolster
All-weather slush mats
Auxiliary switches

The 2023 Jeep Wrangler Rubicon 20th Anniversary special editions are available in nine exterior colors, including Earl, Firecracker Red, Punk'n, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, black and Bright White, with the Wrangler Rubicon 4xe 20th Anniversary also available in Granite Crystal.

More tire, more capability

Exclusive to the Rubicon 20th Anniversary editions and limited to just 150 units, an available Rubicon 20th Anniversary Level II upfit by American Expedition Vehicles (AEV) brings 37-inch tires to the Wrangler for the first time, taking the Wrangler Rubicon’s legendary 4x4 capability to an even higher level. This package is loaded with an off-roader’s dream list of content:

37-inch BFGoodrich All-Terrain T/A KO2 tires
Warn VR EVO 10-S winch
AEV 17-inch Savegre II wheels
AEV 2.5-inch DualSport RT Suspension System with Bilstein 5100 shocks
AEV 7000 Series off-road lights
AEV EX front bumper
AEV rear bumper
AEV front skid plate
AEV tire carrier
AEV off-road jack base
AEV ProCal SNAP module
AEV vehicle build plaque
AEV steering damper
4.56:1 axle ratio (4xe)
Mopar performance wipers with integrated washer jets

This exclusive upfit package creates the most capable Wrangler ever with:

14.2 inches of ground clearance
37.1 inches water fording
50-degree approach angle
33-degree breakover angle
43-degree departure angle

The Rubicon 20th Anniversary Level II upfit by AEV carries an MSRP of $21,983 for the 20th Anniversary Wrangler Rubicon 4xe and $20,135 for the 20th Anniversary Wrangler Rubicon 392 (all prices exclude $995 upfit logistics charge).

These limited-edition Wranglers will be available on a first-come, first-serve basis. Customers can place orders through their local Jeep dealer this month. Vehicles will ship directly from the Toledo Assembly Complex to AEV for upfit and then to the customer’s dealer of choice.