2027 Ford Bronco Filson Previews Bronco’s Future
Ford has teamed up with Filson to create one of the most interesting Bronco models yet: the 2027 Ford Bronco Filson edition.
This premium off-roader takes inspiration from the Pacific Northwest outerwear brand known for rugged, heirloom-quality gear. Think of this as a more refined, more upscale Bronco that still keeps the Built Wild capability that made the sixth-generation Bronco such a success.
And yes, if you remember the old Ford Eddie Bauer editions, this has a similar energy, just with a much more rugged and premium outdoor twist.
Who is Filson and Why It Matters
At first, you may be asking the same question a lot of people will ask.
Who is Filson?
Filson is a premium outdoor gear and outerwear company based in Seattle, Washington. The company dates back to 1897 and originally outfitted prospectors headed to Alaska during the Klondike Gold Rush.
This is not just a badge slapped onto a Bronco. Ford and Filson both have deep ties to outdoor work, rugged gear, and people who actually use their equipment in harsh conditions. Ford says the goal was to create something that could wear in over time, not wear out. Both brands immediately thought of the other in the design process, sharing anecdotes of being on each other’s vision boards.
That is a very different idea of luxury than shiny trim and delicate materials.
It gets exclusive Filson-inspired colors
The Bronco Filson will be offered in several colors, but two are special Filson edition colors.
The one shown here is Field Green Metallic, a color picked and named by Filson. And sitting out in the Washington wilderness, next to a river, it looks absolutely right.
Available colors include:
- Field Green Metallic
- Marsh Gray
- Avalanche Gray
- Desert Sand
- Shadow Black
- Oxford White
There will also be a Bronco Filson First Edition for North America with exclusive Iron Sands Copper Metallic paint, a unique fender badge, serialized console badge, and Filson-inspired cargo storage bags.
Every Bronco Filson comes with Sasquatch capability
This may be a premium Bronco, but it is not a soft-roader.
Every Bronco Filson comes standard with the Sasquatch package, which means it gets the serious hardware Bronco shoppers already know and love.
That includes:
- 35-inch rugged-terrain tires
- Front and rear electronic locking differentials
- High-performance Fox shocks with internal bypass technology
- Trail Turn Assist
- Trail 1-Pedal Drive
- Seven G.O.A.T. Modes
- High-strength steel ladder frame
Those seven G.O.A.T. Modes include:
- Normal
- Eco
- Sport
- Slippery
- Baja
- Off-Road
- Rock Crawl
So yes, this may have nicer leather and Filson-inspired bags inside, but it is still very much a Bronco underneath.
It borrows the Bronco Raptor’s twin-turbo V6
One of the biggest upgrades is found under the hood.
The Bronco Filson uses the same 3.0-liter EcoBoost twin-turbo V6 architecture found in the Bronco Raptor, though Ford says it has been tuned specifically for the Filson model.
Ford has made it clear this is not the same tune as the Raptor. Expect output to land below Bronco Raptor numbers, but still well above the standard Bronco engine lineup.
That makes this feel a little like a Bronco Raptor Light.
You get the stronger engine, the serious off-road equipment, and even some Raptor-style structure in the rear cargo area, but without the full wide-body Raptor treatment.
The cabin is the most premium Bronco interior yet
Inside, the Bronco Filson gets a cabin inspired by Filson gear, with earth-tone colors, quilted leather, durable woven fabric, brass accents, and materials that are meant to age gracefully with use.
Interior highlights include:
- Perforated, quilted leather seats
- Heated and ventilated front seats, a Bronco first
- Heated rear outboard seats, also a Bronco first
- Leather-wrapped instrument panel
- Leather-wrapped steering wheel
- Brass accents on the steering wheel bezel and G.O.A.T. Modes dial
- Upgraded B&O audio system
- Filson-inspired color palette
This is not luxury in the fragile, “don’t touch anything” sense.
It is more like a premium jacket, something meant to be used, broken in, and trusted over time.
It adds clever, usable Filson storage
One of the coolest interior touches is the Filson-inspired removable storage.
The Bronco Filson gets saddlebag-style storage integrated into the doors and rear cargo area. These bags are made from water- and dirt-resistant materials and are designed to be removed and carried with you when you leave the vehicle.
You can use them for things like:
- Tools
- Camera gear
- First-aid supplies
- Fly-fishing gear
- Water bottles
- Trail equipment
Instead of digging around your cargo area when you arrive, you can simply grab the bag and go.
That is the kind of feature that feels small until you use it.
Ford made it quieter and easier to live with
The Bronco Filson is billed as the quietest Bronco cabin ever built, with improved airflow, acoustic glass, enhanced seals, and nearly 20% less perceived wind noise compared to the 2021 Bronco.
That matters because this model is clearly trying to be more livable day to day.
Other livability upgrades include:
- Standard power running boards
- Digital rearview camera mirror with washer
- 360-degree camera system
- SYNC 4 with 12-inch screen
- Wireless Apple CarPlay and Android Auto
- Available onX off-road trail map access
- Fast 5G and Wi-Fi connectivity
The power running boards are especially important because Sasquatch-equipped Broncos sit high. The boards deploy when needed, then tuck away for better trail clearance.
That is exactly the right solution.
What makes it different from a Bronco Raptor?
The Bronco Filson and Bronco Raptor share some DNA, but they are not the same thing.
The Raptor is still the more extreme performance off-roader.
The Filson feels more like the premium, adventure-ready, heritage-inspired alternative.
Think of it this way:
- Bronco Raptor is the desert-runner halo model.
- Bronco Filson is the premium backcountry adventure model.
It gets serious capability, the twin-turbo V6, Sasquatch hardware, and a much more refined interior experience, but it does not appear to be chasing the same wide-body, high-speed desert personality as the Raptor.
When does the Bronco Filson go on sale?
Ford says orders open in fall 2026, with vehicles arriving in showrooms in early 2027.
A Bronco Filson Tour will also begin in July 2026, giving customers a chance to experience the vehicle’s design, materials, and capability firsthand.
The targeted starting MSRP will be in the mid-$70,000 range.
Final thoughts: This may be the Bronco luxury buyers actually wanted
The Ford Bronco Filson is an interesting move.
It does not simply chase luxury for luxury’s sake. Instead, it leans into a more authentic kind of premium, the kind rooted in durability, outdoor use, and materials that are supposed to get better with time.
That makes it feel different from a typical appearance package.
You get:
- Sasquatch capability
- Bronco Raptor-derived V6 power
- Filson-inspired materials
- Ventilated front seats
- Heated rear seats
- Clever removable storage
- A quieter cabin
- Power running boards
- Real outdoor-brand credibility
This is not just a dressier Bronco.
It is a more mature, more livable, more premium take on the Bronco formula while still keeping the hardware that makes the Bronco special.
And in Field Green Metallic, out in the Washington wilderness, it looks exactly at home.
For buyers who want Bronco capability without giving up comfort and craftsmanship, the Bronco Filson may be the new sweet spot in the lineup.
