The 2027 Jeep Wrangler Laredo Is Back, and It Brought the Tan Soft-Top With It
The 2027 Jeep Wrangler Laredo has arrived, and it revives one of the most beloved nameplates in Jeep history. It lands as the ninth chapter of the brand’s yearlong Twelve 4 Twelve Wrangler series. Better yet, it pairs unmistakable 1980s heritage with the proven, trail-rated muscle of the Wrangler Willys.
What began as a crowd favorite at this year’s Easter Jeep Safari has now made the jump to production almost untouched. From the coveted tan soft-top to the bronze accents and Southwest-inspired graphics, the Laredo stays remarkably faithful to the concept that lit up the Jeep community. So before orders open later this month, here is everything worth knowing.
The Legacy of the Laredo Name
The Laredo story begins in the early 1980s, during the final chapter of the CJ era. Back then, it stood out as a bold new take on the Jeep experience, blending legendary 4×4 capability with richer materials and added comfort. When the Wrangler replaced the CJ in 1987, the Laredo carried forward as a defining trim. Named after the Texas border city and inspired by the American Southwest, it came to represent rugged terrain, open horizons, and an independent streak. Decades later, that spirit clearly still resonates with enthusiasts.
Built to Kick Up Dust
Outside, the Wrangler Laredo leans hard into earthy, rodeo-era style. Standard equipment includes the Xtreme 35 Package, which adds 35-inch BFGoodrich KO2 tires and bronze, beadlock-capable wheels. Naturally, the reintroduced tan soft-top steals the show. In addition, buyers can add a Sky One-Touch power top on four-door models, plus a black hardtop across the lineup. A unique Gobi accent grille, Laredo hood and bodyside decals, and bronze tow hooks finish a look all its own.
Step Inside the 2027 Jeep Wrangler Laredo
Inside, the Laredo wraps occupants in warm, tactile materials. Bison Brown Nappa leather covers the heated, power-adjustable front seats. Meanwhile, Mayan Gold accent stitching adds a refined layer of contrast. Global Black surfaces on the dash, grab handle, armrests, and console keep things grounded. Thoughtful touches seal the deal, too. For example, a rear plaque lists the coordinates of Laredo, Texas, and a subtle cowboy hat motif hides in the HVAC prints.
Trail-Rated Capability, Standard From the Factory
Underneath the style sits a genuinely capable Wrangler. Because the Laredo builds on the Wrangler Willys foundation, the Xtreme 35 Package comes standard with 35-inch tires and a 1-inch lift. As a result, owners get authentic off-road hardware without hunting through the options sheet. On top of that, an available trailer hitch delivers up to 3,500 lbs of towing. Best of all, shoppers can pick either a two-door or a four-door body style.
Pricing and Availability
Orders for the 2027 Jeep Wrangler Laredo open later this month. Impressively, the starting MSRP lands at only $1,995 over a Wrangler Willys equipped with the Xtreme 35 Tire Package. For a package this distinctive, that premium feels reasonable. Ultimately, it makes the Laredo an easy pitch for buyers who want heritage style and serious capability in one Wrangler.
Our Take
We love it when an automaker resurrects a nameplate and actually does it justice. The Laredo could have been a sticker package, yet Jeep gave it real hardware, a genuinely special interior, and that tan soft-top we did not know we missed. For families and weekend adventurers alike, it hits the sweet spot between character and capability. We cannot wait to get one in the driveway for a full family review.