Dodge Charger Adds Limited-Run Purple Haze Color for Its 60th Anniversary
Dodge is celebrating 60 years of Charger history with a new limited-run exterior color called Purple Haze.
According to Dodge, this is the first time Purple Haze has been offered as an exterior color for the brand and the Dodge Charger. The announcement gives Charger fans another heritage-inspired reason to pay attention to Dodge’s latest performance car.
Why the color matters
Purple has a long connection to Mopar muscle car history. Dodge has used memorable high-impact colors over the years, and Purple Haze appears to follow that same tradition.
For buyers who want their Charger to stand out, this limited-run color could be one of the more eye-catching options in the lineup.
The Charger turns 60
The Dodge Charger nameplate has been around for 60 years, making this color announcement more than a simple paint update.
Dodge is using Purple Haze to tie the latest Charger back to its muscle car roots while continuing to build interest around the newest generation of the car.
$795 & Limited-run availability
Dodge says Purple Haze will be a limited-run exterior color with a price tag of $795. The purple hue will be available across the 2027 Charger lineup
Dodge has a history with loud colors
Dodge has never been shy about color, and the brand’s “High Impact” paint legacy is a big part of what made its muscle cars stand out in the first place.
The tradition dates back to 1969, when Dodge started offering bold, attention-grabbing colors that helped define the muscle-car era. Names like Go Mango, Sublime and Top Banana were more than just paint codes. They became part of the personality of Dodge performance.
Purple has always had a special place in that story, too. From the classic Plum Crazy of the 1970s to later shades like In-Violet and Hellraisin, Dodge has made purple feel right at home on a muscle car.
Now, Purple Haze brings that heritage into the modern Charger lineup. The new color will be offered across the 2027 Dodge Charger family, including the 550-horsepower SIXPACK-powered Charger Scat Pack, the 420-horsepower Charger R/T and the all-electric, 670-horsepower Charger Daytona.
Final thoughts
The Dodge Charger Purple Haze announcement is a smart way to celebrate the Charger’s 60th anniversary while giving enthusiasts something bold and different.
For shoppers who want a Charger that looks as loud as its performance promises, Purple Haze could be one of the colors to watch.