Ford Expedition Tremor: Project Overland Turns a Family SUV Into a Rooftop Tent Camper
Ford just showed families what a weekend escape could look like. The Ford Expedition Tremor Project Overland is a one-off concept built with Fox Factory Vehicles, and it takes the off-road Expedition Tremor and adds a lift, bigger tires, a winch, trail lights, and a complete rooftop tent camp setup.
Before you start shopping, though, there is a catch. Ford says Project Overland is a specialty concept that it will not sell. Instead, it is a test bed and a tribute to overlanding culture, where almost nobody leaves a rig stock.
A Full-Size SUV Built for Families Who Camp
Ford built Project Overland around a simple question. How could it show a family that wants to go and do more everything the Expedition makes possible? The answer is a rig made for long highway miles that turn into dirt roads, remote trails, and an off-grid campsite.
To get there, Ford Design and Ford Customization teamed up with Fox Factory Vehicles. Ford says the goal was a vehicle that feels aspirational but stays grounded in the capability its customers already value. In other words, this is not a wild show car with no purpose. It is the kind of rig plenty of overlanders piece together themselves, one upgrade at a time.
It Starts With a 2025 Expedition Tremor
Project Overland is based on a 2025 model year Expedition Tremor, the most trail-focused version of Ford’s full-size, three-row SUV. Even before Fox touched it, the Tremor came ready for rougher terrain with:
- Raptor-inspired running boards
- Modified skid plates
- Up to 10.6 inches of ground clearance
That makes it a smart starting point for families who need room for people and gear. The Expedition is also an important SUV for Ford right now. In fact, we reported in our Ford Q3 sales story that Expedition retail sales were up 10.1% for the year through September.
Fox Coilovers, KO2 Tires, and a Hidden Winch
From there, Ford and Fox pushed the hardware further. The upgrade list reads like a wish list for any off-roader:
- Raptor R wheels
- BFGoodrich All-Terrain T/A KO2 tires
- A 2-inch lift kit with FOX 2.0 Performance Series Coilovers
- A modular F-150 Tremor front bumper with an integrated Ford Raptor hidden front winch mount
- A WARN winch for when conditions get serious
- An upgraded intercooler
That last item matters more than it sounds. Because the new bumper and winch hardware take up room up front, Ford upgraded the intercooler to help keep the EcoBoost engine performing strong mile after mile. Meanwhile, the hidden winch mount keeps the front end clean while still giving you a way out when the trail gets nasty.
Lights and Recovery Gear for When the Pavement Ends
Overlanding is about being prepared when you are far from help, so Ford added gear for self-sufficiency, too. Project Overland carries:
- RIGID Phoenix ditch and roof lights
- DC scene lights for setting up camp after dark
- TRED Pro recovery boards with quick release mounting pins
- Black hi-hat paint to help withstand extreme heat
Additionally, F-150 Tremor overhead console upfitter switches and wireless controls let you run everything from the trail lights to the campsite gear from inside or outside the SUV. That is a small detail that makes a big difference when you are setting up camp in the dark.
A Rooftop Tent Campsite on Wheels
When it is time to stop for the night, Project Overland turns into camp. Ford planned for both privacy and comfort with:
- A Yakima SkyRise HD softshell rooftop tent
- Liftgate side curtains
- An OverNOut awning
- A LockNLoad platform with adaptors and TimberLine Towers
For families, the liftgate side curtains might be the sleeper feature. They add privacy around the back of the SUV, which helps when you are sorting gear or getting little ones ready for bed at a campsite. And let’s be honest, any kid who loves cars would race up that ladder to the tent first.
Tremor Graphics and Custom Leather Seats
Because overlanding is as much about making a rig your own as where you take it, Ford gave this Expedition a distinct look. Outside, it wears a bold Tremor graphics scheme. Inside, it gets unique Expedition Tremor: Project Overland leather-trimmed front seats.
Ford says every component was chosen on purpose to help you travel farther, stay longer, and explore more confidently. It also calls Project Overland a test bed. Ford and Fox Factory Vehicles are learning what customers want from a purpose-built, full-size overlanding SUV and exploring where they might team up next.
If you want to start your own adventure rig from a showroom Expedition, you can build your own on Ford.com.
Our Take on the Expedition Tremor: Project Overland
I love this build because it feels real. Plenty of concepts this season are pure fantasy, like the Bronco Frostwarden and its Megazilla 2.0 crate engine with over 1,200 horsepower. Project Overland, on the other hand, uses the same recipe everyday overlanders follow: lift, tires, winch, lights, recovery boards, and a rooftop tent.
Just as important, it is built on a three-row family SUV instead of a two-door toy. Here in East Texas, plenty of families already load up big SUVs for camping trips and lake weekends, so a factory-backed overland kit for the Expedition would make a lot of sense. Ford has already shown it will bundle Fox suspension and RIGID lights for buyers with the dealer-installed Bronco ORV Package, and I would love to see something similar for the Expedition.
For now, remember that you cannot buy this exact rig from Ford. It uses third-party parts and modifications that Ford notes may affect compliance with federal safety standards and other laws, so if you build your own, work with a reputable shop and check your warranty first.
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