F-Series Still Leads Full-Size Truck Sales, but Ram Is the Big Winner in 2026
Full-size truck sales look a lot different in 2026 than they did a year ago. Through the first nine months of the year, the Ford F-Series, Chevrolet Silverado, GMC Sierra, Ram pickups, and Toyota Tundra combined for 1,676,993 sales. That is almost exactly where the segment was last year, down just 0.4%.
However, the totals hide a big shift. Ford sold 59,072 fewer F-Series trucks than it did through September 2025, while Ram sold 62,962 more pickups. In other words, nearly every truck Ford lost this year showed up at a Ram dealer instead.
F-Series Still Leads, but Sales Are Down 9.5%
The Ford F-Series is still the best-selling truck in America by a wide margin. Ford sold 561,508 F-Series trucks through September, which gives it about one-third of the full-size segment.
Still, that total is down 9.5% from 620,580 at this point last year. September offered some good news, with F-Series sales up 2.4% to 67,448. Ford also says Super Duty production hit its best quarter in 19 years, which should help keep heavy-duty trucks on dealer lots heading into the fourth quarter.
Ford says its lead over the Silverado is now “more than 140,000 trucks.” By GM’s own numbers, the gap is 138,795 when you count every Silverado, including the Silverado EV and the medium-duty Silverado. Either way, F-Series is on track for a 50th straight year as America’s best-selling truck.
GM Outsells Ford When You Add the Silverado and Sierra
The Chevrolet Silverado is the second best-selling truck in America, with 422,713 sales through September, down 2.2%. The GMC Sierra added 257,344, nearly flat with last year. Together, GM’s full-size pickups total 680,057, which beats the F-Series by 118,549 trucks. That is the same argument we dug into in our Ford vs. GM third-quarter showdown.
The light-duty trucks did the heavy lifting. Silverado light-duty sales are up 6.5% this year, and the Sierra light duty is up 4.4%. In the third quarter alone, the light-duty Silverado jumped 13.3% to 100,221.
On the other hand, GM’s electric trucks are struggling. Silverado EV sales are down 43.2% to 5,327, and Sierra EV sales are down 23.5% to 4,705. GM says the next-generation 2027 Silverado and Sierra begin arriving at dealers in the fourth quarter, which could give both trucks a lift to close out the year.
Ram Is the Biggest Winner of 2026
No truck brand has had a better year than Ram. Ram pickups total 325,348 sales through September, up 24%, and the Ram 1500 is doing most of the work. Light-duty Ram sales are up 41% to 202,147, and in the third quarter alone, the 1500 soared 73% to 76,650.
Ram heavy-duty sales are also up 3% to 123,201 for the year, even though they slipped 6% in the third quarter. As a result, Ram’s share of the segment has grown from 15.6% to 19.4% in one year. If you want to know why buyers are coming back, our 2026 Ram 1500 Rebel X review is a good place to start.
Tundra Holds Steady
The Toyota Tundra is the only full-size pickup in this group that does not come from Detroit, and its sales have barely moved. Toyota sold 110,080 Tundras through September, down 0.8%, which keeps its share of full-size truck sales at 6.6%.
September was a strong month, though, with Tundra sales up 13.3% to 11,565. Meanwhile, the hybrid Tundra with the i-Force Max powertrain accounts for 20,574 sales this year, down 6.8%, or roughly one in five Tundras sold.
Heavy-Duty Trucks Tell a Different Story
Heavy-duty pickups have been a tougher sell in 2026. Silverado HD sales are down 13% to 133,769, and Sierra HD sales are down 7.7% to 78,246. In contrast, Ram HD sales are up 3% to 123,201, which puts Ram within about 10,500 trucks of the Silverado HD.
Ford does not break out Super Duty sales from the F-Series total, so we cannot compare it directly. Even so, Ford’s record Super Duty production in the third quarter suggests it is not giving up any ground without a fight. For more truck-by-truck numbers, Pickup Truck Talk breaks down third-quarter truck sales.
Full-Size Truck Sales Through September 2026
| Truck | YTD 2026 | YTD 2025 | Change | Share 2026 | Share 2025 |
|---|---|---|---|---|---|
| Ford F-Series | 561,508 | 620,580 | -9.5% | 33.5% | 36.9% |
| Chevrolet Silverado | 422,713 | 432,064 | -2.2% | 25.2% | 25.7% |
| Ram Pickups | 325,348 | 262,386 | +24.0% | 19.4% | 15.6% |
| GMC Sierra | 257,344 | 257,992 | -0.3% | 15.3% | 15.3% |
| Toyota Tundra | 110,080 | 110,945 | -0.8% | 6.6% | 6.6% |
| Total | 1,676,993 | 1,683,967 | -0.4% |
F-Series includes F-150, F-150 Lightning, and Super Duty. Silverado and Sierra include light-duty, heavy-duty, and EV models; Silverado also includes medium-duty. Ram includes light-duty (1500) and heavy-duty (2500/3500) pickups. Share is of the five trucks listed.