Nissan Group Third-Quarter Retail Sales Rise 7.8% as Infiniti Has Its Best Q3 Since 2020

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Oct 2, 2026
2027 Nissan Armada Dark Armor front three-quarter view
Nissan says it remains the fastest-growing mainstream brand in the U.S. for the 13th consecutive month. (Photo by Nissan)
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Nissan’s sales turnaround keeps rolling. Nissan reported third-quarter U.S. retail sales of 196,018 vehicles, up 7.8% compared with the third quarter of 2025.

Nissan also says it remains the fastest-growing mainstream brand in the U.S. for the 13th consecutive month, and it has now posted 19 consecutive months of year-over-year retail sales growth.

Nissan Group Retail Sales Climb 7.8%

Collage of the Nissan Frontier, Armada, and other Nissan models
Nissan’s lineup, including the Frontier and Armada, helped the Nissan Group grow third-quarter retail sales 7.8%. (Photo by Nissan)

The Nissan brand’s third-quarter retail sales increased 6.8% year over year. Keep in mind that Nissan reports retail sales here, which typically exclude fleet deliveries, so its numbers are not a perfect one-to-one comparison with automakers that report total sales.

Even so, 19 straight months of growth is a meaningful streak for a brand that has been working hard to rebuild momentum with updated models like the 2027 Armada Dark Armor.

Infiniti Has Its Best Third Quarter Since 2020

Infiniti QX60
Infiniti, including models like the QX60, posted its best third-quarter retail sales since 2020, up 21%. (Photo by Infiniti)

The bigger percentage jump came from Infiniti. The luxury brand’s retail sales rose 21% year over year, giving Infiniti its best third-quarter retail performance since 2020.

What Comes Next for Nissan

2027 Nissan Armada Dark Armor rear three-quarter view
Nissan heads into the fourth quarter with the Rogue Hybrid arriving in November. (Photo by Nissan)

Nissan has more on the way. The brand is bringing its e-POWER hybrid technology to the U.S. with the 2027 Nissan Rogue Hybrid, which gives Nissan a hybrid version of its best-selling SUV at a time when hybrid demand keeps climbing across the industry.